Driving E-commerce Growth through Design: A Tenure at Nanyang Group
Driving E-commerce Growth through Design: A Tenure at Nanyang Group
Driving E-commerce Growth through Design: A Tenure at Nanyang Group
Graphic Design
Graphic Design
Graphic Design
E-commerce
E-commerce
E-commerce



Hi, Moonwalkers 👋🏻
Hi, Moonwalkers 👋🏻
Hi, Moonwalkers 👋🏻
During my tenure at Nanyang Group Indonesia, I played a pivotal role in transforming the company’s visual identity through high-impact strategic projects. My work focused on bridging the gap between aesthetic appeal and commercial functionality, contributing to the following areas :
During my tenure at Nanyang Group Indonesia, I played a pivotal role in transforming the company’s visual identity through high-impact strategic projects. My work focused on bridging the gap between aesthetic appeal and commercial functionality, contributing to the following areas :
During my tenure at Nanyang Group Indonesia, I played a pivotal role in transforming the company’s visual identity through high-impact strategic projects. My work focused on bridging the gap between aesthetic appeal and commercial functionality, contributing to the following areas :
E-commerce Campaigns:
E-commerce Campaigns:
E-commerce Campaigns:
Conceptualized and executed high-conversion graphic assets for monthly 'Big Sale' events (e.g., 12.12 Mega Sales).
Conceptualized and executed high-conversion graphic assets for monthly 'Big Sale' events (e.g., 12.12 Mega Sales).
Conceptualized and executed high-conversion graphic assets for monthly 'Big Sale' events (e.g., 12.12 Mega Sales).









Rebranding E-commerce:
Rebranding E-commerce:
Rebranding E-commerce:
Led the rebranding initiatives for multiple e-commerce storefronts and optimized Product Detail Pages (PDP) to enhance user engagement and drive sales
Led the rebranding initiatives for multiple e-commerce storefronts and optimized Product Detail Pages (PDP) to enhance user engagement and drive sales
Led the rebranding initiatives for multiple e-commerce storefronts and optimized Product Detail Pages (PDP) to enhance user engagement and drive sales


















Digital Content:
Digital Content:
Digital Content:
Designed compelling editorial covers for Nanyang Chemical’s article series, ensuring technical content remained visually accessible.
Designed compelling editorial covers for Nanyang Chemical’s article series, ensuring technical content remained visually accessible.
Designed compelling editorial covers for Nanyang Chemical’s article series, ensuring technical content remained visually accessible.






Print Production:
Print Production:
Print Production:
Managed end-to-end design for physical marketing collateral, including promotional flyers and the 2026 corporate calendar.
Managed end-to-end design for physical marketing collateral, including promotional flyers and the 2026 corporate calendar.
Managed end-to-end design for physical marketing collateral, including promotional flyers and the 2026 corporate calendar.






Character Design & IP:
Character Design & IP:
Character Design & IP:
Developed a custom 'Penguin Family' character set from concept to final render to serve as the visual cornerstone for a new business line."
Developed a custom 'Penguin Family' character set from concept to final render to serve as the visual cornerstone for a new business line."
Developed a custom 'Penguin Family' character set from concept to final render to serve as the visual cornerstone for a new business line."



Looking for end-to-end graphic design that elevates brand awareness and accelerates sales? Let’s build something great together!!
Looking for end-to-end graphic design that elevates brand awareness and accelerates sales? Let’s build something great together!!
Looking for end-to-end graphic design that elevates brand awareness and accelerates sales? Let’s build something great together!!